Want to learn more about content marketing strategy? Check out David J. Ebner’s book.
Kingmakers: A Content Marketing Story
In this book, the tenants of search engine optimization (SEO), brand voice and tone, marketing personas, the marketing funnel and advocate marketing are defined and dissected. Ebner argues that, in content marketing, authorial voice is the key to storytelling, tone helps establish long-term brand authenticity and shared emotional experiences are why viewers become subscribers and subscribers become customers. Purchase your copy here.
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