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Copywriting Resources for Pros and Freelancers

Whether you’re a pro copywriter with tons of experience or just getting started as a freelance copywriter, finding copywriting resources to provide support along the way will help you thrive in your career or side hustle. 

Say you want to learn more about how to charge for your services, or you want to offer a new service and need background on the industry standard for rates. Or maybe you’re looking to keep up to date on content and social media marketing trends to up your game when it comes time to work on those pieces with your clients. 

You might also dig into finding templates, guides, and other resources that focus on streamlining your workflow and making your job easier. 

In each of these cases, having go-to copywriting resources to find timely, accurate information and tools are not just a nice to have; it’s necessary to set you up for success. 

Table of Contents

1. Copywriting Resources for Setting your Rate

2. Copywriting Resources for Recurring Support

3. Templates for Getting Started

4. Find More Tools and Resources

Copywriting Resources for Setting your Rate

Setting your rate can be difficult regardless of where you are in your copywriting journey. You might be just getting started and wondering how to even set your rate in the first place. Or you might be more advanced in your career and wondering when to increase your rates or how to scope a new type of project or deliverable. Regardless, every copywriter needs to understand best practices around setting rates and have copywriting resources available to guide and support their decisions. 

Quick Overview of Copywriting Rates

A Quick Overview of Copywriting Rates

There are many ways you can set your copywriting rate and a lot of opinions about which method is best. Each of these methods has its own pros and cons, but the most common ways that people set their rates are:

• Per-Word
• Hourly
• Project-Based

Per-word is exactly what it sounds like—your rates are set according to the number of words you write. The typical range for per-word rates is between $0.05 to $1 per word. Per-word is great for when you’re pitching for an article or business that has specific parameters around word count or when the speed you would write the piece is much quicker than average, so charging an hourly rate would severely discount the value of your time. 

Hourly is probably the most common type of rate that copywriters use, and regardless of if you charge by the word or by the project, knowing how much you’d like to make per hour to reach your financial goals is important. Copywriters often choose to charge hourly when they have a recurring or retainer relationship with a client, when there are meetings and research required by the project that may take more time than expected, or when the project has a vague scope or is likely to expand. 

Project-based rates will become increasingly useful to you as you gain experience and can complete work at a faster rate, meaning you’d lose income if you were charging an hourly rate. The great thing about project-based pricing is that your client will be thinking about the value of the project itself rather than the value of your time or the amount of time the project will take to complete. However, it’s important with project-based rates to set clear expectations and parameters so that you don’t run the risk of a project being extended by revisions that dilute your rates. 

Tips and Tricks for Setting your Rates

1. Do the math: Regardless of how you’re setting your rate, do the math to make sure that you’re charging appropriately for the value you bring to the table and the monetary goals you set for yourself. For example, find out how many blogs you need to write at a $200 rate to make your monthly income goal. 

2. Be realistic: Regardless of what Tik Toks and Reels may boast about the ability to make six figures as a freelance copywriter, the average freelance copywriter makes around $50,000. While there’s nothing wrong with setting lofty goals that push you to hustle, setting a realistic rate when you’re first starting out and updating your rate according to your experience is just as important for your success. On the flip side, it’s also important to remember that undercharging won’t help you grow either, so setting rates that are competitive within the market is important. 

3. Keep up with current rates: Find trusted copywriting resources that provide current insight into industry trends and rates. We write our annual Freelance Copywriting Guide that surveys freelance copywriters to dig into the reality of how copywriters are charging for their services. 

Copywriting Resources for Recurring Support

As we’ve already said, keeping up with industry trends will be immensely helpful in your copywriting career. Finding copywriting resources that provide recurring, up-to-date support can help you with negotiating rates or salary, getting advice for dealing with difficult clients, and even finding new gigs or job opportunities. 

Blogs

As copywriters, we know the value of blogs for finding and sharing great content in easy-to-digest formats. There are a host of blogs from freelance work hubs, individual copywriters, and content and marketing agencies. Some of our favorites include:

Content Marketing Institute: CMI’s blog focuses on a variety of content marketing topics from a host of writers who offer their perspectives on current trends. 

Honey Copy by Cole Schafer: As a whole, Schafer’s website offers a wealth of information and resources, but his blog shares a lot of top-of-mind content using his unique style that makes the content both readable and fun. 

Writer’s Edit: This is the blog for you if you’re a creative writer but also working as a copywriter. With sections on fiction writing, self-publishing, as well as freelance writing, you’re bound to find multiple articles to help you with your writing. 

You can also check out our blog for pieces on starting with freelance copywriting, pitching yourself, and getting paid your worth. 

Newsletters

We know, we know, no one wants to add another email to their inbox. Still, quality newsletters can share digestible nuggets of information and link to other resources that you can read if you have the time or the interest. 

Sticky Notes: This is Cole Schafer’s immensely popular weekly newsletter accompaniment to his website and blog. 

Work the Funnel: If you’re looking to learn more about content marketing, this is the monthly newsletter for you. 

The Freelance Bold: This newsletter is focused on helping freelance writers specifically and shares a bit of information about a wild variety of topics related to freelancing. 

Unlike searching Google for information, newsletters are timely and don’t require you to spend time scouring the internet.

Podcasts

As probably one of the most digestible types of content out there, podcasts are one of our favorite ways to get someone’s download on a top-of-mind, trending topic. You can find podcasts that cover a variety of angles of freelancing and professional copywriting. However, what’s most important is finding a copywriting podcast that you’ll actually take the time to listen to, whether that’s because it has a host you enjoy listening to, guests you admire, or talks about topics that interest you. 

Copywriters Podcast: David Garfinkel interviews copywriters from all over to get their insider tips and tricks to make money as a copywriting professional. 

The Copywriting Club: This weekly podcast offers the inside scoop from copywriting experts interviewing different copywriting and content writing professionals about the ins and outs of copywriting. 

Advanced Freelancing Podcast: Want to know more about running a freelance business and increasing your earning potential? Laura Briggs’ podcast gives perspective on how to make money as a copywriting professional, whether it’s your full-time gig or a side hustle. 

Bonus Tip: if you’re building a specific niche in copywriting, such as healthcare, beauty, or cybersecurity/technology, find copywriting resources like podcasts and newsletters you enjoy to help keep you current on trending topics in those industries. They can be really valuable when it comes time to pitch ideas to clients, do research, and write.

Templates for Getting Started

Regardless of if you’re a seasoned pro or just getting started, templates can be your best friend. Copywriting templates give you clearcut examples of how to manage and run your freelance business, as well as how to write content. 

For Project Management

While there are numerous project management programs out there, there are also tons of great template options for project management that you can use in free programs or programs you already use. 

Notion offers a host of free and paid templates that can mimic many of the project management tools like Monday, Asana, or Trello. The nice thing about Notion templates is that they are completely customizable, and you can create as many pages as you need and modify them as you see fit. 

Google Sheets also has built-in templates in their template gallery for project management that includes a Gantt Chart, Project Timeline, and Project Tracking, along with other calendar and schedule templates.

If you’re using a project management program like Asana or Trello, you can also find free templates to import into their interfaces to structure your boards and organize your tasks. 

For Running your Freelance Business

Most writers aren’t natural business people, so when we’re getting started as freelancers, we might need a leg up for running our own business. You’ll need to think about contracts, invoices, and financials tracking. 

Contract: A templatized contract will be your best friend when signing clients. Your contract should include a clear scope of the services being delivered, the cost of that work, payment terms, as well as terms and conditions surrounding things like the completion of the work, revisions, and force majeure. A standardized contract will not only keep your terms and conditions consistent across clients but also will protect you if an issue arises. 

Invoice: An invoice template will also make your life immensely easier when it comes to running your freelance business. Providing a clear invoice that includes the services or deliverables provided along with the date the invoice was submitted and the date payment is due will reinforce your contract and help in the event that payment is delayed. 

Financials: Along with having contracts and invoices templatized, we recommend that you find a way to track your expenses and income from your freelancing, regardless of whether it is your full-time gig or a side hustle. If you’re not quite ready to purchase accounting software, using a spreadsheet can help you track things like income and fixed and variable expenses. There are a lot of ways you can set up your spreadsheet, but you can read more about ways to set them up here and here

For Content Creation

As writers, we may not want to think of our work as being able to fit into the box of a template or a formula, but having some go-to templates for creating the deliverables you write most frequently can streamline your workflow. 

Content Brief: Before you even start writing for your client, making sure you are aligned with them about their needs, expectations, and goals can limit the number of revisions that a piece will need. Sharing a content brief can help you and your client gain that alignment and create a true north for your deliverable. Your content brief should include all of the important information, including a clear outline of the piece’s topic, target audience, and where it fits into the client’s overall content strategy. We also like to use content briefs as a place to compile notes on the topic, including your own brain dumps and any other background research. 

Blog: While clients might have varying expectations, having a template for blogs can help you structure elements that are important for SEO, like the title, meta title, meta description, headings, and alt text for images. Also, having templates that guide you through writing typical types of blogs, such as top tips or other clickbait style titles, can be helpful for keeping in mind the best practices and general format for that style of blog

Emails: If you’re tasked with writing marketing emails, like a lead nurturing campaign, having templates or inspiration emails can help you think about the overall structure of the campaign as well as the purpose of the email. You should also consider having templates for writing your own emails for pitching and communicating with clients. 

This list only represents a few of the endless types of templates available online at your disposal. As you grow in your copywriting career, let them serve as a jumping-off point for finding or creating templates that work for you and your workflow. 

Find More Tools and Resources

While this list of copywriting resources is by no means exhaustive, we hope that these get you started towards an arsenal of tools, templates, and resources, which is a game changer for copywriting freelancers and pros alike.

If you’re looking for more copywriting resources, check out our resource hub, where we share more of our favorite templates, tools, and advice. 

Copywriters just like you also contribute to our resource hub. You can submit one to share with the rest of the Copywriter Exchange community. 


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